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Servitization – a New Word for a HUGE Transformative Force in Manufacturing
Servitization. Servitisation. Servicization. Regardless of your preferred spelling, the expression perfectly encapsulates a concept of immediate urgency and opportunity for global manufacturers:...
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Imagination. Innovation. Servitization… and the Fosbury Flop
The Fosbury Flop changed the face of the high jump. Until 1964, high jumpers used the straddle method – going over in a forward motion with legs split. However, when Dick Fosbury could not beat the...
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Who Owns Servitization?
I’ve been described as a Servitization evangelist for beating the drum for its beneficial influence on the global manufacturing industry. So it’s no surprise following the Spring Servitization...
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